ABOUT TRIP

Called the ‘Glossier of CBD’ by DAZED, TRIP’s mission is to share calm in the everyday chaos – crafting delicious CBD experiences that help you feel less stressed, more productive and more you.

TRIP is built digital first, launching D2C before all other channels; despite being listed in 1500+ stores across 10+ countries (including Soho House, Liberty, Selfridges and Planet Organic) building a growing and engaged community of online fans is our key priority. Over the last year TRIP has gone viral, gaining 35k+ social media followers, many more newsletter subscribers, creating a first-of-its-kind TRIP CBD Store on Deliveroo (in 9 cities) and we now ship to 16 European countries – our owned online sales even grew +6000% yoy in February.

We’re looking for someone to join our brilliant team to lead our owned e-commerce channel & lead performance marketing, to take TRIP on the journey to become one of the leading wellness brands in the world. We need a team player excited by the start-up, challenger brand landscape and looking to make an impact in a fast-paced environment! At the front and centre of rising trends for wellness and functionality, CBD represents the next frontier in innovation delivering unique appeal across lifestyle categories. With post-covid consumer behaviours disrupted for good, TRIP’s growing its social commerce ordering capability and driving new omnichannel formats. If you are looking to join one of the fastest growing brands in the UK, and to share some calm in the chaos then read on below.

The Role

Website - Trading & CRO:

Manage the UX optimisation and development of the website (shopify) with the aims of improving conversion and average order value. Work collaboratively with the operations team to manage supply and demand. Lead contact with our website development agency. Ensure website is optimised for SEO and manage SEO growth strategy.

Performance Marketing - Acquisition & CRM:

Develop the existing performance marketing mix to reduce acquisition cost and drive customer growth. Optimise current marketing channels and add new channels, content strategies and audience builds to improve online growth. Work closely with the marketing team to develop creative used in online advertising. Improve customer retention and satisfaction throughout customer lifecycle. Focuses will include but are not limited to: social, display, search, SEO, affiliate and email marketing.

You are:

- 5+ years experience growing D2C consumer products online, through website optimisation and performance marketing

- Entrepreneurial, with a desire to totally lead & own the online sales channel for one of the fastest growing wellness businesses in the UK

- Data driven and analytical e-comm lead with a passion for fast-growth, and a commercial mindset. You have experience of managing large digital media budgets.

- Experience with Shopify, Google Analytics, Mailchimp, Facebook Ads Manager, Display networks or similar

- Experience with US and EU e-commerce a bonus.

- Looking to take a TRIP to happy days ✌️

If this sounds like you, please send your CV to Katie@drink-trip.com!

Sources:

drink-trip.com

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