PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services, or to make suggestions and recommendations to you and other users of our site about goods or services that may be of interest to you or them.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns), to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).
Our site uses technologies of third-party partners to help us recognise your device and understand how you use our site so that we can improve our services to reflect your interests and serve you advertisements about the products that are likely to be of more interest to you. Our partners collect information about your activity on our site to enable us to:
- measure and analyse traffic and browsing activity on our site;
- show advertisements for our products to you on third-party sites;
- measure and analyse the performance of our advertising campaigns;
The drink-trip.com site collects hashed identifiers derived from email addresses for the purposes of cross-device tracking for targeted advertising. You can read more about how we and our partners collect data here: https://www.nextroll.com/privacy. If you would like to opt-out from receiving cross-device site advertising (i.e. tracking a user across devices), you can do this by accessing their device setting or visiting and employing the controls described on the NAI’s Mobile Choices page.
Please note that your information is being used for our own marketing purposes. Our advertising Partner, NextRoll, Inc. performs a hash of your email address in order to serve targeted advertising to other devices connected to you (cross-device tracking). By submitting this form, you acknowledge NextRoll, Inc.’s hashing and cross-device activity. For more information, please see NextRoll’s Privacy Notice. If you are accessing this site from California, then please see California Residents section of NextRoll’s Service Privacy Notice.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We also partner with Nextroll, who may place cookies on the browser used by the visitor in order to serve targeted advertising and for measurement and analytics purposes.
We also use Mention Me who process customer email addresses and certain order data for the purposes of:
- Enrolling customers onto our refer-a friend programme;
- Monitoring the programme and safeguarding against gaming or fraudulent use of the programme;
- Communicating with customers in connection with operation of the programme and delivery of rewards;
- Reporting to [Controller] on the performance of the programme"
In order to decline personal data collection via third party tracking technologies, navigate to the settings feature in your browser and decline all third party cookies or decline third party cookies from specific sites, or, for mobile, limit ad tracking or reset the the advertiser identifier via the privacy settings on your. mobile device. You could also opt-out vis a third-party opt-out too like the Digital Advertising Alliance
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
KLARNA
To offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
Our partners may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. For this reason you can use the following third party tools to decline the collection and use of information for the purpose of serving you interest based advertising:
- The NAI’s opt-out platform: http://www.networkadvertising.org/choices/
- The EDAA’s opt-out platform http://www.youronlinechoices.com/
- The DAA’s opt-out platform: http://optout.aboutads.info/?c=2&lang=EN
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
TRIP DRINK LTD GROUP
We may share your personal information with any member of our group, including any subsidiaries or our holding company, as defined in section 1159 of the UK Companies Act 2006. We may share your information with selected third parties always in accordance with this privacy policy, which may include:
Analytics and search engine providers who assist us in the improvement and optimisation of our site.
Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them for purposes of providing our services to you.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@drink-trip.com or by letter using the details provided below:
TRIP Drink Ltd (Attention of: Data Protection Officer)
Unit 5, Drakes Courtyard, 291 Kilburn High Road, London, England, United Kingdom, NW6 7JR
